As Riyadh undergoes a massive architectural transformation fueled by Saudi Vision 2030, the demand for innovative building materials has reached unprecedented heights. SPC (Stone Plastic Composite) flooring has emerged as the premier choice for contractors and designers in the capital city. Why? Because Riyadh's climate presents unique challenges—extreme heat, high UV exposure, and fine desert sand. Traditional wood flooring often warps or fades, but SPC is engineered with a core of limestone and stabilizers, making it 100% waterproof and dimensionally stable even in temperatures exceeding 50°C.
From the luxury villas in Al-Muhammadiyah to the massive commercial hubs like the King Abdullah Financial District (KAFD), SPC flooring is being specified for its durability and rapid installation. Our role as a global manufacturer is to bridge the gap between high-tech Chinese manufacturing efficiency and the specific aesthetic and technical needs of the Riyadh market. We provide localized solutions that meet the SASO (Saudi Standards, Metrology and Quality Organization) requirements, ensuring safety and longevity in every plank.
Specially formulated cores designed to withstand the harsh Riyadh summers without expansion or contraction.
Enhanced wear layers (0.3mm to 0.7mm) to protect against abrasive desert sand tracked indoors.
Perfect for Riyadh's modern kitchen and bathroom designs, providing a seamless look with zero water damage risk.
Linyi Senli New Material Co., Ltd. is located in the logistic capital of China—Linyi City. We are a professional manufacturer engaged in the research, development, sale, and service of SPC flooring, SPC wall panels, and WPC wall panels for indoor decoration. With a daily production capacity of over 30,000 SQM, we are uniquely positioned to handle large-scale residential and commercial projects across Riyadh and the wider Middle East.
Our commitment to "Quality, Professionalism, and Trust" drives us to use advanced European production lines. Our products are formaldehyde-free, eco-friendly, and flame-retardant (B1 Class), making them ideal for Saudi Arabia's strict building codes. Currently, Senli Floor is a key exporter to Europe, Southeast Asia, and specifically the Saudi Arabian market, supporting the region's urban expansion.
Sustainable Urban Development: Riyadh is aiming to be one of the most sustainable cities in the world. Our SPC flooring is 100% recyclable and free from harmful chemicals like formaldehyde and phthalates. This aligns perfectly with the green building initiatives required for new developments in King Salman Park and other "Green Riyadh" projects.
Acoustic Excellence: In the bustling urban environment of Riyadh, noise reduction is a luxury. Our SPC planks come with an integrated IXPE or EVA underlayment, which provides superior sound absorption. This is a critical factor for multi-story residential buildings and luxury apartments in districts like As Sulimaniyah.
Aesthetic Versatility: Whether it's the classic Rustic Oak for a traditional Majlis or a modern Chevron pattern for a high-end office in Olaya, our high-definition decorative films mimic real wood and stone with stunning accuracy. We offer the "Riyadh Collection"—a palette of colors inspired by the local landscape and modern architectural trends.
Ease of Maintenance: Given the dust levels in the region, flooring that is easy to clean is essential. The UV coating on our SPC floor prevents deep staining and allows for easy sweeping and mopping, keeping indoor air quality high and maintenance costs low for large institutions like schools and hospitals.
Providing elegant, durable flooring for high-end villas in Al-Hada and Al-Khuzama, combining luxury with low maintenance.
Safe, non-slip, and anti-allergenic flooring for Riyadh's growing network of international schools and universities.
Hygienic, easy-to-sanitize surfaces that meet the rigorous standards of hospitals and clinics in the Riyadh Health Cluster.
Adhering to the brand core value of "Quality, Professionalism, and Trust", with the vision of promoting people's home pleasure and quality of life, Senli New Material uses professional experience in the field of SPC floor manufacturing to allow Riyadh consumers to enjoy high-quality green living. Our SPC floors advocate a "Fashionable, Healthy, Free, and Individual" lifestyle.
Through continuous innovation and product research and development iteration, we provide Riyadh's developers and homeowners with floors that meet high artistic standards. Senli New Material has become an ideal choice for paving in the fields of home, hotel, education, and health care across Saudi Arabia. We take the construction of environmentally friendly and healthy living spaces as our direction, selecting high-quality raw materials and creating a model brand of SPC flooring with rigorous production technology.
Senli New Material
